01 — ROI Pay-per-call Slack P&L
Call payout next to ad spend.
Easy Growth Ops ROI is a Slack P&L for pay-per-call media buyers. It reads Meta Ads spend, Google Ads spend, and TikTok Ads spend, places call payout beside that spend, and posts net profit, ROAS, and per-account totals to Slack every 15 minutes. Payout can come from Ringba, CallGrid, TrackDrive, Retreaver, or Phonexa. It does not bid. It does not replace the call platform you already run.
Updated 8 October 2026
Reads from
We speak pay-per-call.
Ad platforms
Pay-per-call
What it reports
The profit formula.
Net profit = call payout − Meta spend − Google spend − TikTok spend − call-platform fees.
CPC and CPA sit in the same Slack readout. You do not open Ads Manager, the call board, and a spreadsheet to see if an account is profitable.
One call platform at a time: Ringba, CallGrid, TrackDrive, Retreaver, or Phonexa. Plus Meta Ads, Google Ads, and TikTok Ads. We read spend and payouts. We never bid.
Screens
The actual update.
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The Slack update. Every account, then the totals.
How I use it
I don’t keep Ads Manager open.
I’ve run almost $10 million in ad spend over the past three years. I can’t keep accounts open all day and sit there refreshing.
Google’s UI is late. The API is not. When I’m driving, at dinner, or away from the desk, Slack tells me if an account is profitable. I can pause a burst or scale a winner without opening a laptop for five minutes.
CPC and CPA sit in the same readout. I don’t switch tabs to check revenue or profit, or do the math every few minutes. That time goes back to the work.
Danyal Jamil, media buyer
Compared with
ROI vs RedTrack vs Make vs Looker.
RedTrack is stronger at click-ID attribution and sending call conversions back to Meta and Google. Make.com and n8n can post a custom Slack message if you build the workflow. Looker Studio is a dashboard. ROI is the Slack P&L you already wanted that stack for.
| Need | ROI | RedTrack | Make / n8n | Looker Studio |
|---|---|---|---|---|
| Call payout next to Meta and Google spend | Yes, in Slack | Yes, in the tracker | If you build it | If you blend connectors |
| Slack every 15 minutes | The product | Webhook / rules | DIY schedule | No. You open a dashboard |
| Click ID / GCLID attribution | Not the job | Yes | DIY | No |
| Bids or pauses ads | Never | Rules can | DIY | No |
| Pay-per-call Slack P&L, setup included | $200 then $100/mo | Tracker pricing | Your time | Connectors + build |
Walkthrough
How ROI looks in Slack.
Founding price
First 50 shops.
$200 the first month, setup included. $100 a month after. After 50, new shops pay $150 a month.
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$200
First month
Setup included. We wire Slack to the stack you already run.
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$100
Then each month
Spend, payout, and profit in Slack. Refresh every 15 minutes.
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+$25
Extra ad accounts
Ten ad accounts are in. Each one after that is $25 a month.
One call platform: Ringba, CallGrid, TrackDrive, Retreaver, or Phonexa. Plus Meta Ads, Google Ads, and TikTok Ads.
We read spend and payouts. We never bid. You can revoke access.
For shops already buying or selling inbound calls. Not for students, GMB work, or people still getting into pay-per-call.
Questions
FAQ.
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Can I see call payout next to Meta and Google ad spend in Slack?
Yes. ROI pulls spend from Meta Ads, Google Ads, and TikTok Ads, pulls payout from Ringba, CallGrid, TrackDrive, Retreaver, or Phonexa, then posts net profit, ROAS, and per-account totals to Slack every 15 minutes. One call platform at a time.
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Is this RedTrack, Make.com, or Looker Studio?
No. RedTrack is an attribution tracker. Make and n8n are DIY workflows. Looker is a dashboard you still open. ROI is the Slack message: spend, payout, profit.
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Which call platforms do you read?
One at a time: Ringba, CallGrid, TrackDrive, Retreaver, or Phonexa. None of them is the default. Plus Meta Ads, Google Ads, and TikTok Ads for spend.
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Do you bid or change campaigns?
No. Read-only access. We never bid, pause, or scale ads. You can revoke access.
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How is net profit calculated?
Net profit = call payout − Meta spend − Google spend − TikTok spend − call-platform fees. Payout from Ringba, CallGrid, TrackDrive, Retreaver, or Phonexa. CPC and CPA sit in the same readout.
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What does it cost?
First 50 shops: $200 the first month including setup, then $100 a month. After 50, new shops pay $150 a month. Ten ad accounts included. Each extra account is $25 a month.
30 minutes
Book a meeting.
We’ll look at your stack. You share read-only access. First Slack update the same week.
Book a meeting