Ringba + Facebook Ads Profit Report: See Call Payout Next to Meta Spend

The short answer

If you buy Meta traffic into Ringba, you already have two truthful systems that don’t talk to each other. Ads Manager knows spend. Ringba knows call revenue and payout. Neither screen is a P&L of the other. The report you actually want is the join: spend next to payout for the same time window, minus the call platform’s own fees, so you can tell whether an ad account is making money.

That join is what this page walks through: what Ringba already reports, what its Facebook integration does, the formula, and three ways to build the report. One of those ways is Easy Growth Ops ROI, which posts the P&L to Slack every 15–30 minutes, depending on setup.

What Ringba reports, and what it doesn’t

Ringba’s reporting is built for the call side of the stack. That is useful. It is not a Meta Ads profit report.

Ringba Summary and Call Details: Revenue, Payout, Profit

Ringba’s Summary report and Call Details report both expose Revenue, Payout, and Profit columns (as of 8 October 2026; see Ringba’s Summary Report and Call Details Report Column Dictionary). In Ringba’s own words:

• Revenue is “the gross amount of money earned from calls generated.”
• Payout is “the amount of money to be paid to your publisher” when the call meets the campaign’s payout criteria.
• Profit is “the net amount of money earned from the call after expenses.”

When you set up ROI, we configure which Ringba field to treat as “call payout” for your shop: Revenue or Payout, whichever matches how you get paid. That choice is made once, at setup.

Ringba’s Facebook integration: it sends conversions to Meta

Ringba’s Facebook Offline Events integration for Call-Only Ads pushes converted calls into Meta through the Conversions API so Ads Manager can attribute and optimize. Ringba’s own docs describe the flow as “push data about conversions that happened in Ringba into Facebook Ads” (as of 8 October 2026; Facebook Offline Events Integration – Call-Only Ads).

That is the opposite direction of a profit report: data flows from Ringba to Meta, and Ringba’s docs don’t describe Meta spend flowing back into Ringba’s reports. You can, and usually should, run the Facebook CAPI integration and a separate profit report. They do different jobs: one feeds Meta’s bidding, the other tells you whether the account is profitable.

The profit formula for Meta + Ringba

The formula Easy Growth Ops publishes for pay-per-call net profit is:

Net profit = call payout − Meta spend − Google spend − TikTok spend − call-platform fees.

For a Meta-only shop the Google and TikTok terms are zero, but the shape of the P&L stays the same once you add other platforms. “Call payout” is the Ringba Revenue or Payout field you chose at setup. “Call-platform fees” means Ringba’s own fees. In ROI’s Slack readout, ROAS is return on ad spend, calculated as ROAS = (revenue − spend) ÷ spend, where revenue is that call payout figure. So $820 of revenue on $713.57 of spend is a 14.91% ROAS, and 0% means break-even. CPC is cost per call (not cost per click), and CPA is cost per acquisition.

Every formula, with a worked example, is in the pay-per-call profit formula guide.

Three ways to build a Ringba + Facebook profit report

Same math, three levels of automation. Pick based on how often you need the number and who maintains the join.

None of these is click-level attribution. If you need calls tied back to the ad and keyword, that is a tracker’s job: the ROI page itself notes that RedTrack is stronger at click-ID attribution and sending call conversions back to Meta and Google, and ClickFlare lists Ringba among its call-tracking integrations for attributing calls to the ad, keyword, and campaign (as of 8 October 2026; ClickFlare integrations). A profit report can sit alongside a tracker.

For the RedTrack angle, see RedTrack alternative for pay-per-call.

Manual: Ads Manager export + Ringba CSV in Sheets

1. Export Meta spend. In Ads Manager, set the date range and breakdown you want (usually by day and by ad account), then export a CSV that includes spend. Or pull the same numbers from Meta’s Ads Insights API, which returns spend at the ad-account level by default (as of 8 October 2026; Ad Account Insights).
2. Export Ringba revenue or payout. In Ringba’s Reporting screen, set the same date range, open the Summary or Call Details report, and export the CSV. Keep the Revenue column, the Payout column, or both, depending on how you get paid. Ringba documents CSV export on the Summary report page.
3. Align the windows. Put both exports into one sheet. Match rows by day (or by whatever grain you exported). Watch for mismatches: Ads Manager and Ringba can be set to different time zones, so the same “day” can cover different hours; pick one time zone and convert the other export to it. Take spend from Meta and calls and payout from Ringba; don’t mix in the conversions Meta reports under its own attribution window. If totals don’t line up, fix the windows before you trust the profit column.
4. Compute the formula. For each row: call_payout − meta_spend − ringba_fees. Sum the day, then the week. Keep a separate column for fees so you can see what they cost.
5. Read ROAS and cost per call off the same sheet. ROAS = (call payout − Meta spend) ÷ Meta spend, the same definition ROI uses. Cost per call = Meta spend ÷ paid calls (Ringba’s Summary report counts calls that met the payout requirements in its Paid column).

The trade-off is time. Every export, paste, and window check happens again tomorrow. If you only need the number once a day, the sheet is fine. If you need it while a burst is running, it isn’t.

DIY automation: Make / n8n + Meta Marketing API + Ringba API

The same join can run on a schedule. Pull Meta spend from the Ads Insights API. Pull call logs from Ringba’s API (developers.ringba.com, as of 8 October 2026). Write the result to Sheets, or post it to Slack. Make.com and n8n both handle that pattern.

Plan for rate limits. Ringba’s call-log export endpoint is limited to 5 requests per minute, 20 per hour, and 200 per day per user per account (as of 8 October 2026; Why am I being rate limited?). Meta’s Insights API has its own limits. The cost of this option is not the tools; it is the person who keeps the workflow alive when an API changes.

Done-for-you: ROI posts the P&L to Slack every 15–30 minutes, depending on setup

ROI is the Slack P&L for pay-per-call buyers. It reads Meta Ads spend, Google Ads spend, and TikTok Ads spend, places call payout beside that spend from one call platform (Ringba, CallGrid, TrackDrive, Retreaver, or Phonexa), and posts net profit, ROAS, CPC (cost per call), CPA, and totals to Slack every 15–30 minutes, depending on setup. For now it reports per ad account, not per campaign. ROI lines up Meta spend and Ringba calls in US Eastern time (EST), so both sides of each total cover the same hours. Access is read-only: we never bid, pause, or scale ads, and you can revoke access. Setup is done for you; the first Slack update arrives the same week.

Proof from the ROI page: “LeadVIPS, a pay-per-call team buying on Meta and Google, went from 3 hours of daily reporting to zero.”

Founding price for the first 50 shops: $200 the first month (setup included), then $100 a month. Ten ad accounts are included. Each extra account is $25 a month. After 50 shops, new shops pay $150 a month. See ROI pricing.

What the Slack P&L looks like

The update is a short Slack message: each ad account, then the totals. For now ROI reports per account, not per campaign. Spend, call payout (labelled Revenue here), ROAS, profit, CPC (cost per call), and CPA sit in the same readout. Names in the screenshot are replaced.

“I’ve run almost $10 million in ad spend over the past three years. I can’t keep accounts open all day and sit there refreshing. … Google’s UI is late. The API is not.”

Adding Google and TikTok spend to the same report

The formula already has a slot for Google Ads and TikTok Ads spend. Once Meta + Ringba is working, those platforms drop into the same P&L without changing the shape of the report. ROI reads all three ad platforms next to one call platform.

If you also want yesterday’s winning Meta, Google, and TikTok ads in Slack before standup, that is Drops: $79 a month after a 14-day free trial, or $150 a month together with ROI.